BSc Visual Communication
Bachelor of Science (Honours / Honours with Research)
Visual Communication
Overview
Images have the power to inform, influence, and inspire. A visual communication programme builds the craft behind that influence. The BSc Visual Communication (Honours / Honours with Research) programme prepares students to become next-generation filmmakers and visual storytellers by blending core principles of visual communication with specialised training in cinematography, directing, screenwriting, editing, sound design, and visual aesthetics. Recognised among the best BSc Visual Communication colleges in Bangalore, the course follows a structured curriculum designed to equip students with hands-on experience using industry-standard equipment, production labs, collaborative studio environments, and film projects.
Students pursuing this Visual Communications degree also explore modern practices such as digital filmmaking, OTT content creation, mobile filmmaking, and generative AI–assisted pre-production workflows for scripting, shot planning, and look development. The programme ensures a thorough understanding of both creative and technical aspects, providing practical knowledge aligned with the requirements of the contemporary media industry.
The Honours track culminates in a polished short film and portfolio project, ideal for students aiming to enter professional practice immediately after graduation. The Honours with Research track includes a research thesis or publication-ready study, allowing students to investigate film theory, audience behaviour, emerging cinematic technologies, or storytelling innovation. These options reflect the depth of visual communication courses in Bangalore offered at JAIN (Deemed-to-be University) and provide pathways to both professional roles and advanced research.
Graduates emerge as industry-ready professionals prepared for careers in film, television, advertising, OTT content creation, cinematography, editing, and creative media research. This programme is an excellent choice for students who meet the BSc Visual Communication eligibility criteria and seek to study at one of the top BSc Visual Communication colleges in Bangalore or best colleges for BSc Visual Communication in Bangalore.
Duration: 4 years (8 semesters)
Total Credits: 177
Eligibility
Course Highlights
- Build a solid foundation in visual communication, media aesthetics, storytelling, and narrative structure.
- Gain hands-on experience in cinematography using DSLR, mirrorless, and cinema cameras, with training in lighting, composition, colour theory, and visual style development.
- Learn screenwriting, shot design, direction, and production management for documentary, advertising, and fiction projects.
- Master non-linear editing using industry-standard tools such as Premiere Pro and DaVinci Resolve, along with sound design, foley, dubbing, and audio mixing for films.
- Explore collaborative, team-based filmmaking through portfolio-focused projects, studio simulations, and real-world productions.
- Integrate modern digital filmmaking practices, OTT content creation, and Generative AI for script ideation, storyboarding, shot planning, and look development.
- Participate in industry masterclasses, internships, and film festival exposure to gain insights into professional workflows and creative trends.
- Pursue the Honours with Research pathway to undertake a thesis project in film studies, audience research, or emerging cinematic technologies.
Study Campus
JAIN Animation School
JAIN Knowledge Campus
# 44/4, District Fund Road
Jayanagar 9th Block, Bangalore - 560069
080 - 46501773
Admissions Office
JAIN Knowledge Campus
# 44/4, District Fund Road
Jayanagar 9th Block Campus
Bangalore - 5600 69
080 - 46501773,
+91 8951362405
Curriculum Structure
- Introduction to Visual Communication
- Drawing for Visual Storytelling Lab
- Photography and Image Editing Lab
- English I
- Language I (Kannada / Hindi / Sanskrit / Additional English)
- Mind Management and Human Values I
- Transdisciplinary Project-Centred Learning I
- History of Cinema
- Design Principles Lab
- Film Appreciation
- English II
- Language II (Kannada / Hindi / Sanskrit / Additional English)
- Mind Management and Human Values II
- Transdisciplinary Project-Centred Learning II
- Elective Group
- Screenwriting for Film Lab / Screenwriting for Web Series & OTT Lab
- Storyboarding Lab / Production Design Lab
- Principles of Advertising Lab / Fundamentals of Digital Marketing Lab
- Open Elective I
- Environmental Sciences
- Summer Internship I
- Transdisciplinary Project-Centred Learning III
- Elective Group
- Art Direction Lab / Cinematography Lab
- Film Direction Lab / Film Editing Lab
- Brand Identity and Design Lab / Influencer and E-commerce Marketing Lab
- Graphic Design Lab / Visual Storytelling for Brand Campaigns Lab
- Open Elective II
- Indian Constitution
- Transdisciplinary Project-Centred Learning IV
- Elective Group
- Advertisement Filmmaking Lab / Short Filmmaking Lab
- Sound Design Lab / VFX for Filmmaking Lab
- Motion Graphics Lab / Sound Mixing & Mastering Lab
- Media Planning and Buying Lab / Search Engine Optimisation Lab
- Public Relations Lab / Social Media Strategy and Analytics Lab
- Open Elective III
- Summer Internship II
- Transdisciplinary Project-Centred Learning V
- Elective Group
- Experimental Filmmaking Lab / Documentary Filmmaking Lab
- Media Laws & Ethics / Media Culture & Society
- UI/UX Design Lab / 3D Animation Lab
- Media Entrepreneurship / Digital Monetisation
- Major Project
- Transdisciplinary Project-Centred Learning VI
- Content Monetisation
- Elective Group
- Communication Studies / Film Studies
- Brand Analysis and Interpretation / Social Media Strategy and Analytics
- Brand Storytelling Lab / Global Media Strategies Lab
- Summer Internship III
- Major Project I
- Research Methodology
- Elective Group
- Communication Studies / Film Studies
- Brand Analysis and Interpretation / Social Media Strategy and Analytics
- Brand Storytelling Lab / Global Media Strategies Lab
- Summer Internship III
- Dissertation Part I
- Film Distribution and Exhibition
- Elective Group
- Independent Filmmaking Lab / Docu-Drama Filmmaking Lab
- Copywriting Lab / Content Writing Lab
- Major Project II
- Research Publication & Ethics
- Elective Group
- Qualitative Data Analysis / Quantitative Data Analysis
- UX Research / Market Research
- Dissertation Part II
Career Outcomes
Visual Design and Media Production
Develop proficiency in graphic design, motion graphics, cinematography, video editing, and photography. Graduates can take up roles such as Visual Designer, Graphic Designer, Junior Filmmaker, Video Editor, Motion Graphics Artist, Assistant Cinematographer, and Photography Assistant.
Filmmaking, Direction, and Post-Production
Gain hands-on experience in film direction, storytelling, production management, and post-production workflows. Career opportunities include Filmmaker, Cinematographer, Film Editor, Motion Designer, Art Director, and Visual Communication Designer.
Advertising, Branding, and Creative Strategy
Build expertise in advertising campaigns, brand storytelling, media planning, and creative communication. Graduates can pursue careers as Advertising Creative, Broadcast Producer, Brand Strategist, and UI/UX Visual Designer.
Leadership, Consultancy, and Independent Practice
Acquire skills in managing creative teams, studio operations, and digital content production. Senior-level roles include Creative Director, Film Director, Senior Cinematographer, Post-Production Supervisor, Media Consultant, Studio Head, and OTT Content Lead. Graduates can also pursue freelance opportunities, with compensation aligned to skill, experience, creative output, and professional reputation.
Career Enhancement
To strengthen global professional branding and industry readiness, the programme offers students professional certification courses from the Content Marketing Institute and Generative AI, including the Digital Marketing Professional Certificate and the Microsoft 365 Copilot Professional Certificate.
These certifications provide hands-on expertise in AI-powered marketing workflows, digital content strategy, Search Engine Optimisation (SEO), Search Engine Marketing (SEM), performance marketing, social media management, digital analytics, brand positioning, influencer marketing, and marketing automation tools.
Students gain practical experience applying these skills to real-world projects, enhancing their portfolios and professional presence across LinkedIn and other industry platforms.
By integrating these certifications, the programme equips graduates for emerging roles in digital media, online branding, OTT marketing, content strategy, and data-driven communication industries, ensuring they are both industry-ready and professionally visible.
FAQ's
What is the duration of the programme?
The programme is a four-year undergraduate degree (eight semesters) offered under NEP guidelines, with pathways in Honours and Honours with Research.
Is prior experience in filmmaking or visual communication required?
No prior experience is necessary. Students are trained from foundational visual communication, design, and storytelling concepts before progressing to advanced filmmaking and media specialisations.
Does the programme offer flexibility in elective choices?
Yes. The curriculum includes structured elective groups that allow students to explore interdisciplinary areas such as branding, digital communication, storytelling, media production, and emerging creative technologies, while building a focused professional portfolio.
What is the difference between Honours and Honours with Research?
The Honours track culminates in a professional Major Project and portfolio, while the Honours with Research track includes Research Methodology, Dissertation (Part I & II), and Research Publication components.
What career pathways does the programme lead to?
Graduates can pursue careers in film production, advertising, OTT content, branding, cinematography, editing, digital marketing, UI/UX, broadcast media, and media research, or continue with postgraduate studies.