BSc Visual Communication
Bachelor of Science (BSc)
Visual Communication with Major in Filmmaking with Minor in Advertising & Brand Communication / Digital Marketing
Overview
The B.Sc. Visual Communication (Honours / Honours with Research) with a Major in Filmmaking at JAIN (Deemed-to-be University) is a comprehensive undergraduate programme designed to shape next-generation filmmakers and visual storytellers for the evolving media and entertainment landscape, recognised as one of the best B.Sc. Visual Communication colleges in Bangalore, the programme offers a rigorous visual communications degree that integrates core principles of visual communication with specialised training in filmmaking disciplines such as cinematography, direction, screenwriting, editing, sound design, and visual aesthetics.
Students engage in immersive, hands-on learning through production labs, film projects, and collaborative studio environments, working with industry-standard equipment and professional workflows. The curriculum reflects the structure and outcomes expected from leading visual communication courses in Bangalore, incorporating contemporary practices such as digital filmmaking, OTT content creation, mobile filmmaking, and Generative AI–AI-assisted pre-production workflows for scripting, storyboarding, shot planning, and look development. This holistic approach positions the programme among the top B.Sc. Visual Communication colleges in Bangalore, and aims to strengthen its standing among the best visual communication colleges in India.
The Honours pathway culminates in a professionally produced short film and portfolio aligned with industry standards. The Honours with Research pathway enables students to undertake a structured research thesis or publication-ready study in film theory, audience behaviour, emerging cinematic technologies, or storytelling innovation. Graduates meeting the B.Sc. Visual Communication eligibility criteria emerge well prepared for creative and professional roles across film, media, advertising, and digital platforms, reinforcing JAIN (Deemed-to-be University)’s reputation among the top B.Sc. Visual Communication colleges in India.
For students exploring the best colleges for B.Sc. Visual Communication in Bangalore, this programme offers a balanced blend of creative practice, industry exposure, and academic depth within a structured university ecosystem, the B.Sc. Visual Communication eligibility criteria are designed to be inclusive, welcoming students from diverse educational backgrounds who demonstrate an interest in visual storytelling, media, and creative communication, while providing foundational training to ensure a smooth transition into advanced filmmaking and visual communication studies.
Eligibility
A student who has passed Level 4 / Class 12 schooling (either through formal schooling or through the open school system) or its equivalent shall be eligible for admission to B.Sc. programmes.
However, students who have not studied requisite courses from the discipline related to the respective programmes will have to undertake the prescribed bridge course(s).
Course Highlights
- Strong foundation in visual communication, film language, and media aesthetics
- Hands-on training in cinematography, lighting, composition, and colour theory
- Screenwriting, direction, editing, sound design, and post-production workflows
- Exposure to digital filmmaking, OTT content creation, and mobile filmmaking
- Application of Generative AI for script ideation, storyboarding, and look development
- Portfolio-driven learning through short films, documentaries, and ad films
- Research-led pathway in film studies, audience research, and cinematic innovation
Study Campus
JGI Knowledge Campus
#44/4, District Fund Road,
Jayanagar 9th Block,
Bengaluru – 560041
Admissions Office
JAIN Knowledge Campus
# 44/4, District Fund Road
Jayanagar 9th Block Campus
Bangalore - 5600 69
080 - 46501773,
+91 8951362405
Curriculum Structure
- Introduction to Visual Communication
- Drawing for Visual Storytelling Lab
- Photography and Image Editing Lab
- English - 1
- Languages 1
- Kannada-1
- Hindi-1
- Sanskrit-1
- Additional English-1
- Mind Management and Human Values 1
- Transdisciplinary Project Centric Learning 1
- History of Cinema
- Design Principles Lab
- Film Appreciation
- English-II
- Language-II
- Kannada-II
- Hindi-II
- Sanskrit-II
- Additional English-II
- Mind Management and Human Values 2
- Screenwriting for Film Lab / Screenwriting for Web Series & OTT Lab
- Storyboarding Lab / Production Design Lab
- Principles of Advertising Lab / Fundamentals of Digital Marketing Lab
- Environmental Sciences
- Summer Internship I
- Transdisciplinary Project Centric Learning 3
- Art Direction Lab / Cinematography Lab
- Film Direction Lab / Film Editing Lab
- Brand Identity and Design Lab / Influencer and E-commerce Marketing Lab
- Graphic Design Lab / Visual Storytelling for Brand Campaigns Lab
- Indian Constitution
- Transdisciplinary Project Centric Learning 4
- Advertisement Filmmaking Lab / Short Filmmaking Lab
- Sound Design Lab / VFX for Filmmaking Lab
- Motion Graphics Lab / Sound Mixing & Mastering Lab
- Media Planning and Buying Lab / Search Engine Optimisation Lab
- Public Relations Lab / Social Media Strategy and Analytics Lab
- Summer Internship II
- Transdisciplinary Project Centric Learning 5
- Experimental Filmmaking Lab / Documentary Filmmaking Lab
- Media Laws & Ethics / Media Culture & Society
- UI-UX Design Lab / 3D Animation Lab
- Media Entrepreneurship / Digital Monetisation
- Major Project
- Transdisciplinary Project Centric Learning 6
- Content Monetisation
- Summer Internship III
- Major Project -I
- Communication Studies / Film Studies
- Brand Analysis and Interpretation / Social Media Strategy and Analytics
- Brand Storytelling Lab / Global Media Strategies Lab
- Research Methodology
- Summer Internship III
- Dissertation Part-I
- Communication Studies / Film Studies
- Brand Analysis and Interpretation / Social Media Strategy and Analytics
- Brand Storytelling Lab / Global Media Strategies Lab
- Film Distribution and Exhibition
- Major Project -II
- Independent Filmmaking Lab / Docu-Drama Filmmaking Lab
- Copywriting Lab / Content Writing Lab
- Research Publication & Ethics
- Dissertation Part-II
- Qualitative Data Analysis / Quantitative Data Analysis
- UX research / Market Research
Note: The curriculum is designed in alignment with NEP guidelines, emphasising interdisciplinary learning, experiential pedagogy, portfolio development, internships, and research integration
Credit Distribution : Credits are distributed across core courses, discipline electives, open electives, internships, transdisciplinary projects, and significant projects, ensuring a balanced combination of theory, practice, and research exposure.
Certificate Name: Professional Certification Courses, including the Digital Marketing Professional Certificate by the Content Marketing Institute and Generative AI for Marketing with Microsoft 365 Copilot Professional Certificate.
Career Outcomes
- Visual Designer
- Junior Filmmaker
- Video Editor
- Assistant Cinematographer
- Content Creator
- Motion Graphics
- Artist
- Media Executive
- Filmmaker
- Cinematographer
- Film Editor
- Art Director
- Motion Designer
- Advertising Creative
- Broadcast Producer
Career Enhancement
Students benefit from globally recognised professional certification programmes in Digital Marketing and Generative AI for Marketing, enhancing industry relevance, employability, and professional branding.
FAQ's
What is an example of visual communication?
An infographic representing data in an attractive and clear manner is a good example of visual communication. Some other examples of visual communication include posters, advertisements, videos and animations.
What are the advantages of visual communication?
Visual communication provides information in a quick, easy and attractive way. It is more interesting than text alone and represents ideas effectively. Due to these advantages, visual communication is immensely helpful in the fields of marketing, media and communication.
What is BSc Visual Communication?
BSc (Bachelor of Science) Visual Communication is a three-year undergraduate degree programme that focuses on designing and delivering visual content. Students of this programme learn about various media for delivering visual content. The programme covers a wide range of topics like animation, graphic design, photography, and digital media. The graduate of BSc in Visual Communication can pursue creative careers in communication and design.
What is the scope of BSc Visual Communication?
The degree of BSc Visual Communication unlocks doors of diverse career opportunities in advertising, media, graphic design, animation, filmmaking, and digital marketing. Graduates can opt for job roles like designers, video editors, animators, or content creators.